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August 11, 2022
OneFootball Partners With Serie A to Bring Digital Collectibles to Fans
OneFootball Partners With Serie A to Bring Digital Collectibles to Fans

OneFootball, the world’s largest football media platform, just announced a global partnership with top five football league Lega Serie A to market officially licensed digital collectibles from the league, including its Coppa Italia tournament and Supercoppa Italiana.

Available for the first time, these digital video moments will launch on Aera by OneFootball—a marketplace built on the Flow blockchain. OneFootball’s community of more than 100 million monthly active users will have access to over 1,300 new and unique moments generated in the upcoming Lega Serie A season, and soon fans will also be able to own hundreds of iconic moments from Serie A’s historical archives. The first product of the digital collectible collection was revealed on August 1, with the early access drop planned for August 29 and the general release on September 5. Fans can pre-register now via the Aera by OneFootball marketplace.

“This is a significant moment for fans of football,” said Mik Naayem, Co-founder and Chief Business Officer at Dapper Labs. “Through this latest partnership with OneFootball, millions more fans will be introduced to their first Web3 experiences on Flow via the safe and easy-to-use wallet Dapper, where they will discover how it feels to collect the actual moments–from the teams and players they love–that make each match so memorable.” 

This partnership will broaden the digital horizon for football fans across the planet, creating a multi-faceted experience that immortalizes the most thrilling and memorable moments from matches. It will also provide a unique pathway to onboard millions of fans to the blockchain, starting with the combination of Serie A’s 530 million fans with more than 100 million monthly active OneFootball users. Then later this year, Dapper Labs’ partnership with LaLiga will round off bringing a critical mass of football fans to Flow. 

“OneFootball has connected the football ecosystem for more than 14 years, and now we’re ushering in a digital era that adds new dimensions to the game and fan experience for everyone to enjoy,” said Lucas von Cranach, OneFootball CEO & Founder. “Flow’s frictionless, secure and scalable blockchain technology has made it possible for football fans to actually own part of the experience itself, for both weekly matches and historical moments.”

Dapper: The easiest Web3 onboarding experience for football fans

The native wallet on Flow, Dapper, is the perfect tool for football fans and other mainstream consumers to get started and feel comfortable with blockchain-based experiences. As showcased through integrations with platforms like NBA Top Shot and NFL All Day, it’s the easiest way for fans to obtain, secure and store their favorite moments alongside their other digital assets.

Dapper also enables payments with U.S. dollars, as opposed to cryptocurrency alone, and it’s the best performing wallet in blockchain for credit card purchases. It comes with enterprise grade security, including the most advanced know your customer (KYC) and fraud detection. This streamlines the user experience, particularly for mainstream sports collectors that are participating in Web3 for the first time.

Flow: A central Web3 destination for football and sports

With this latest announcement, Serie A joins some of the biggest names in football—including Bundesliga and, later this year, LaLiga—in relying on the power of Flow to bring blockchain-based experiences to fans across the planet. For both football and other sports, Flow’s ability to support consumer-scale decentralized applications and digital collectible experiences has made it the blockchain of choice for leading sports organizations and leagues around the globe, including the NBA, NFL, UFC, and AFL, bringing millions of fans closer to their favorite sports and players around the globe.

“What a thrilling time to be a football fan, when now you can celebrate and express your fandom like never before,” said Naayem. “This century-old institution, deeply rooted in local communities, reaches fans across every continent–and now millions can be empowered to own a piece of the action through digital collectibles. We’re excited that Flow has become the Web3 home to global football and can’t wait to invite even more football fans to the platform with our upcoming launch with LaLiga.”

Flow is the most transacted, accessible, and environmentally-friendly blockchain, purpose-built for entertainment applications. It realizes efficiencies from its unique four node architecture, proof of stake consensus model, and its developer friendly programming language, Cadence, that all help set a new standard for mainstream applications. At scale, these advantages result in greater speed and ease of use–essential factors when it comes to attracting millions of football fans to blockchain-based digital experiences.

To pre-register for the upcoming Serie A launch, visit the Aera by OneFootball marketplace.

Interested in learning more about Flow? Review Flow’s developer resources here, or connect with the Flow community on Discord and Twitter.