This is a guest post from the Unblocked team.
One of the most powerful things Web3 communities can do is rally around a cause, and that's just one of the reasons why Unblocked is excited to support Laura-Marie Geissler's upcoming Porsche Sprint Challenge GT season. Fans will be able to directly sponsor Laura-Marie's season, participating and becoming part of a community that will launch the first-ever NFT-funded racing team.
This puts the power of ownership into the hands of everyone who joins in, and breaks away from the usual corporate sponsorships, rethinking how that dynamic can work entirely.
Using the power of crowd funding, Laura-Marie Geissler is creating a new dynamic for the global motorsports community and bring fans closer to the action than ever before. Each NFT creates vested interest amongst its owners and augments the racing experience for both fans and teams in exciting new ways.
Porsche sponsors Laura-Marie Geissler and is in full support of the project. They are not directly involved in the design, development, and marketing of these collectibles, and have agreed to share their likeness for the project.
Laura is blazing the trail of leveraging NFTs for race season funding while redefining who a racer can be in the 21st century. She is leveraging her community members to empower her racing career while becoming less reliant on traditional sponsors and industry norms. Proceeds from NFT sales empower Laura to self-fund a season of GT racing.
Each NFT creates vested interest amongst its owners and augments the racing experience for both fans and teams in exciting ways.
This creates a new dynamic in motorsport where crowd funding meets verified fandom, bringing people closer to the action and amplifying community engagement.
The launch collection features a series of unique helmets with different traits such as visor materials, decals, and accessories that visually differentiate the tiers and rarity. As a perfect avatar for social media, the helmets should help drive awareness over the campaign lifecycle and be a desirable collectible for race fans and collectors alike.
The drop begins on Tuesday, March 22 at 9am PT, available on Unblocked. 1,001 collectible helmets will be available, released across three different scarcity tiers:
• Common: 911 total | $100 USD each
• Rare: 88 total | $500 USD each
• Legendary: 2 total | $2500 each
Collectors can be a part of something revolutionary, supporting and empowering Laura-Marie Geissler.
Owners of these NFTs (depending on Tier), will:
• Gain access to meet Laura at key events and races
• Gain access to private Discord channel for exclusive content and AMAs with Laura
• Receive memorabilia (some may be signed)
• Sponsorship sticker/decal present on Laura’s vehicle during her races
• Get pit passes to redeem at a race of your choosing
Participating in the genesis drop comes with perks for the community, as a way to give back to the people who decided they wanted to sponsor Laura.
It's an incredible opportunity to be a part of this journey with Laura-Marie Geissler, and we hope everyone takes a look at the collection at Unblocked and considers being a part of this historic drop.
And as we forge into new territories and ideas in Web3, we look forward to getting closer to the checkered flag and bringing on a new way to think about sponsorships and communities supporting teams, racers, athletes and ideas they believe in.